About Us

The Marinela® brand stands for fun! Bite into any of our snack cakes and cookies, and you’ll get a taste of how cool it is to go back to your childhood again!

Can we bake loads of delicious cakes for everyone to enjoy anytime they want? That´s what Marinela´s founder wondered in 1954.

The company soon began producing convenient birthday cakes packaged with matches to light the candles. These were followed by slices and individual-sized cakes sold without packaging in paper baking cups. Our first mascot and friend, Gansito™, came out of the Marinela plant in Mexico in 1957 when Alfonso Velasco, one of the founders of Bimbo®, designed him.

The Gansito snack cake was one of the first three individually wrapped snack cakes produced by Marinela and it soon became the favorite. Since then, we’ve added to the fun by introducing other tasty treats like Pingüinos®, Choco Roles® and Submarinos®. Today, you can find Marinela products all over the world because young people and grownups can’t resist the brand’s delicious snack cakes and cookies.     
Gansito snack cakes are so popular that they’re made 24 hours a day, 7 days a week!

The 60s

Gansito used to look really different from the one we know now because a real goose used to star in all the real ads! Marinela Pingüinos made their debut in 1966.

The 70s

Choco Roles and Polvorones first appeared in stores in 1972. Submarinos were launched in 1973, while Pay de Piña and Suavicremas were first produced in 1975.  

The 80s

Houston was the first U.S. city to enjoy Marinela products in 1984. Today Marinela products are distributed all around the US.

The 90s

We have been in South America since the 90s! Marinela opened its first plant in Venezuela in 1992.